Colgate Total Sensitivity & Gum Health toothpaste

The New Colgate Total Sensitivity & Gum Health toothpaste with Active Prevention Plus, is 3x more effective at fighting a root cause* of top oral issues such as Gum Problems, Plaque, Tartar, Sensitivity,  Bad Breath, and Cavities. Its Powerful, Patented, Preventative Technology is clinically proven to provide 24 hours antibacterial action**,  that provides long lasting benefits against bacteria to help prevent 8 oral care problems before they start

Our toothpaste formula provides 5x greater protection for sensitive teeth***. Fast-acting, our uniquely designed formula helps prevent tooth sensitivity after just 1 day^

* by reducing plaque vs regular toothpaste after 3 months of twice daily use. Plaque is the root cause of cavity, gum problems, bad breath 

** 2x daily brushing with 4 weeks continued use 

***vs potassium based toothpaste after 1 week of continuous use

^ vs. regular anti-sensitivity toothpaste "