Colgate Maximum Cavity Protection & Optic White Purple Whitening Toothpaste

Colgate Optic White Purple Whitening Toothpaste

Inspired by the Colour Wheel Theory, where Purple and Yellow are “Complementary Colour” that sit on opposite ends, their unique interaction results in a neutral white shade. Our innovative Colgate Optic White Purple Whitening Toothpaste harnesses this Colour Theory to bring you a revolutionary oral beauty experience, and that we will be saying Hello Shine, Hello Purple!

Colgate Maximum Cavity Protection - Fresh Cool Mint

Powered by its Calcium Boost* with Fluoride formula, Colgate Maximum Cavity Protection toothpaste nourishes teeth^ to keep them strong. Enjoy brushing with the great mint flavour you love!

*helps add natural calcium from saliva through fluoride action

^remineralisation process of fluoride to keep teeth healthy