Fairprice Housebrand
From groceries to household consumables, FairPrice Housebrand carefully curates our range based on popular daily essentials purchased by the average Singaporean household and ensure that there is something for everyone. We pride ourselves in providing 'More for less'- more quality products such as AAA graded Hom Mali white rice certified by Royal Thai Government to100% fresh milk from Australia, at prices 10 to 20 percent lower than comparable national branded products.
website
From groceries to household consumables, FairPrice Housebrand carefully curates our range based on popular daily essentials purchased by the average Singaporean household and ensure that there is something for everyone. We pride ourselves in providing 'More for less'- more quality products such as AAA graded Hom Mali white rice certified by Royal Thai Government to100% fresh milk from Australia, at prices 10 to 20 percent lower than comparable national branded products.
websiteBrand’s Products
Cornflakes
Immediate hit with my daughter who has been asking for cornflakes during HBL. Crunchiness remains for a while after soaking in milk. Well enjoyed!
Baked Walnuts and Almonds
Two of the most wholesome nutritious superfoods ie walnuts and almonds are combined in one big package. It is a cut above all other nuts in terms of nutrie...
Cornflakes
Packaging looks normal to me. Doesnt really appeal to me. The taste of the cornflakes taste like normal Kellogs cornflake taste, simple and bland. Great fo...
Bread Flour
Bread flour is smooth & has a fine texture, not necessary to sieve for pastry making. Texture of cookies turn out better than expected.
Wholemeal Bread
I am surprised that Fairprice selected me and swnd me the Fairprice wholemeal bread. Actually I usually love to eat a wholemeal bread. Every breakfast,my u...
Self-Raising Flour
The product is easy to use and I made a gula melaka cake with this flour. The results were good, it rose nicely with a good and bouncy texture. Overall smo...
Self-Raising Flour
No more mixing all-purpose flour with baking powder to make my own self-raising flour whenever I'm itching to bake! Standard simple plastic packaging wit...
Potato Chips - Cheese
First time i took this, it was super tasty. I can really taste the cheese so well. It blends well too. We wont get sick of it. Sometimes most cheese c...
Snowy Flakes
recd this for trying out and i ate it like a snack during tea break. taste great and yummy
Thai Brown Rice - Unpolished
My mother-in-law who does the groceries shopping and cooking isn't keen to try out brown rice so she doesn't buy them. When I got this Thai Brown Rice, I ...
Wholemeal Bread
Love the burnt smell from the bread. Bread was delicious and darker in colour due to higher percentage on wholegrain used. Very fragrant and soft, nice pai...
Croco Shells
The packaging was easy to tear (pull and tear, don't need to even exert much strength). Each chocolate shell was about an adult-sized thumb shaped, fil...
Snowy Flakes
Hi, just like to share that it tastes less sweet which is good! Nice to eat on its own as well without any milk. Great and tasty as a snack!
Plain Flour
As a baker, flour is often the basic essential in my kitchen. Occasionally, I will embark on my baking or cooking endeavours with plain flour and dabbles i...
Unsalted Pistachios
First attempt to try unsalted pistachios. Nuts were fragrant, not as bland as I thought. Overall is quite tasty. Healthy nuts for crunch.
Frozen Tori Karaage Japanese Fried Chicken - Original
My fussy mom loves the product immediately after first try ! The quality of the product is comparable to other branded ones and Japanese brand. The meat is...
Baby Laundry Detergent
The baby laundry detergent is mild and washes clothes clean . Definitely worth getting again ! Love it that is formulated with plant ingredient: !
Wholemeal Bread
Loving it the moment I open up the bag as the aroma of the Wholemeal bread was so nice, soft and so appetising. The kids gobble them up the moment I prepar...
Cornflakes
Immediate hit with my daughter who has been asking for cornflakes during HBL. Crunchiness remains for a while after soaking in milk. Well enjoyed!
Baked Walnuts and Almonds
Two of the most wholesome nutritious superfoods ie walnuts and almonds are combined in one big package. It is a cut above all other nuts in terms of nutrie...
Cornflakes
Packaging looks normal to me. Doesnt really appeal to me. The taste of the cornflakes taste like normal Kellogs cornflake taste, simple and bland. Great fo...
Bread Flour
Bread flour is smooth & has a fine texture, not necessary to sieve for pastry making. Texture of cookies turn out better than expected.
Wholemeal Bread
I am surprised that Fairprice selected me and swnd me the Fairprice wholemeal bread. Actually I usually love to eat a wholemeal bread. Every breakfast,my u...
Self-Raising Flour
The product is easy to use and I made a gula melaka cake with this flour. The results were good, it rose nicely with a good and bouncy texture. Overall smo...
Self-Raising Flour
No more mixing all-purpose flour with baking powder to make my own self-raising flour whenever I'm itching to bake! Standard simple plastic packaging wit...
Potato Chips - Cheese
First time i took this, it was super tasty. I can really taste the cheese so well. It blends well too. We wont get sick of it. Sometimes most cheese c...
Snowy Flakes
recd this for trying out and i ate it like a snack during tea break. taste great and yummy
Thai Brown Rice - Unpolished
My mother-in-law who does the groceries shopping and cooking isn't keen to try out brown rice so she doesn't buy them. When I got this Thai Brown Rice, I ...
Wholemeal Bread
Love the burnt smell from the bread. Bread was delicious and darker in colour due to higher percentage on wholegrain used. Very fragrant and soft, nice pai...
Croco Shells
The packaging was easy to tear (pull and tear, don't need to even exert much strength). Each chocolate shell was about an adult-sized thumb shaped, fil...
Snowy Flakes
Hi, just like to share that it tastes less sweet which is good! Nice to eat on its own as well without any milk. Great and tasty as a snack!
Plain Flour
As a baker, flour is often the basic essential in my kitchen. Occasionally, I will embark on my baking or cooking endeavours with plain flour and dabbles i...
Unsalted Pistachios
First attempt to try unsalted pistachios. Nuts were fragrant, not as bland as I thought. Overall is quite tasty. Healthy nuts for crunch.
Frozen Tori Karaage Japanese Fried Chicken - Original
My fussy mom loves the product immediately after first try ! The quality of the product is comparable to other branded ones and Japanese brand. The meat is...
Baby Laundry Detergent
The baby laundry detergent is mild and washes clothes clean . Definitely worth getting again ! Love it that is formulated with plant ingredient: !
Wholemeal Bread
Loving it the moment I open up the bag as the aroma of the Wholemeal bread was so nice, soft and so appetising. The kids gobble them up the moment I prepar...
Cornflakes
Immediate hit with my daughter who has been asking for cornflakes during HBL. Crunchiness remains for a while after soaking in milk. Well enjoyed!
Baked Walnuts and Almonds
Two of the most wholesome nutritious superfoods ie walnuts and almonds are combined in one big package. It is a cut above all other nuts in terms of nutrie...
Bread Flour
Bread flour is smooth & has a fine texture, not necessary to sieve for pastry making. Texture of cookies turn out better than expected.
Self-Raising Flour
The product is easy to use and I made a gula melaka cake with this flour. The results were good, it rose nicely with a good and bouncy texture. Overall smo...
Potato Chips - Cheese
First time i took this, it was super tasty. I can really taste the cheese so well. It blends well too. We wont get sick of it. Sometimes most cheese c...
Snowy Flakes
recd this for trying out and i ate it like a snack during tea break. taste great and yummy
Thai Brown Rice - Unpolished
My mother-in-law who does the groceries shopping and cooking isn't keen to try out brown rice so she doesn't buy them. When I got this Thai Brown Rice, I ...
Wholemeal Bread
Love the burnt smell from the bread. Bread was delicious and darker in colour due to higher percentage on wholegrain used. Very fragrant and soft, nice pai...
Croco Shells
The packaging was easy to tear (pull and tear, don't need to even exert much strength). Each chocolate shell was about an adult-sized thumb shaped, fil...
Snowy Flakes
Hi, just like to share that it tastes less sweet which is good! Nice to eat on its own as well without any milk. Great and tasty as a snack!
Plain Flour
As a baker, flour is often the basic essential in my kitchen. Occasionally, I will embark on my baking or cooking endeavours with plain flour and dabbles i...
Frozen Tori Karaage Japanese Fried Chicken - Spicy
Made of real chicken meat from Thailand. It is crispy on the outside and juicy on the inside, and it is perfect as a side dish or a snack! You just need to...
Plain Flour
Easy-peasy 😉 Recipe ~ Traditional Fried Mee Hoon Kueh (chinese pan cake) Ingredients: 150g Fairprice Plain Floor 200g Water 2 Eggs 60g Sugar 10...
Bread Flour
I used this flour to bake soft buns and it resulted in softer, chewier buns as opposed to using all purpose flour. Really makes a difference if you are a b...
Croco Shells
My kid loves this and he prefers to eat it without milk. The croco shells are thin and crispy with a good amount of coco taste. Very delicious indeed and v...
Self-Raising Flour
Value for money. Quality turns out as good as other brands. Baked goods were nice. Would recommend this for easy baking
Baked Macadamia
I loved the taste of the macadamia nuts because it tasted super yummy and fresh. The nuts were also very crunchy and just the right amount of salt was adde...
Cornflakes
With the little one at home while I was Working from Home. breakfast was easy with FairPrice Corn Flakes! On days when I have online meetings in the mo...
Cornflakes
Immediate hit with my daughter who has been asking for cornflakes during HBL. Crunchiness remains for a while after soaking in milk. Well enjoyed!
Baked Walnuts and Almonds
Two of the most wholesome nutritious superfoods ie walnuts and almonds are combined in one big package. It is a cut above all other nuts in terms of nutrie...
Bread Flour
Bread flour is smooth & has a fine texture, not necessary to sieve for pastry making. Texture of cookies turn out better than expected.
Self-Raising Flour
The product is easy to use and I made a gula melaka cake with this flour. The results were good, it rose nicely with a good and bouncy texture. Overall smo...
Potato Chips - Cheese
First time i took this, it was super tasty. I can really taste the cheese so well. It blends well too. We wont get sick of it. Sometimes most cheese c...
Snowy Flakes
recd this for trying out and i ate it like a snack during tea break. taste great and yummy
Thai Brown Rice - Unpolished
My mother-in-law who does the groceries shopping and cooking isn't keen to try out brown rice so she doesn't buy them. When I got this Thai Brown Rice, I ...
Wholemeal Bread
Love the burnt smell from the bread. Bread was delicious and darker in colour due to higher percentage on wholegrain used. Very fragrant and soft, nice pai...
Croco Shells
The packaging was easy to tear (pull and tear, don't need to even exert much strength). Each chocolate shell was about an adult-sized thumb shaped, fil...
Snowy Flakes
Hi, just like to share that it tastes less sweet which is good! Nice to eat on its own as well without any milk. Great and tasty as a snack!
Plain Flour
As a baker, flour is often the basic essential in my kitchen. Occasionally, I will embark on my baking or cooking endeavours with plain flour and dabbles i...
Frozen Tori Karaage Japanese Fried Chicken - Spicy
Made of real chicken meat from Thailand. It is crispy on the outside and juicy on the inside, and it is perfect as a side dish or a snack! You just need to...
Plain Flour
Easy-peasy 😉 Recipe ~ Traditional Fried Mee Hoon Kueh (chinese pan cake) Ingredients: 150g Fairprice Plain Floor 200g Water 2 Eggs 60g Sugar 10...
Bread Flour
I used this flour to bake soft buns and it resulted in softer, chewier buns as opposed to using all purpose flour. Really makes a difference if you are a b...
Croco Shells
My kid loves this and he prefers to eat it without milk. The croco shells are thin and crispy with a good amount of coco taste. Very delicious indeed and v...
Self-Raising Flour
Value for money. Quality turns out as good as other brands. Baked goods were nice. Would recommend this for easy baking
Baked Macadamia
I loved the taste of the macadamia nuts because it tasted super yummy and fresh. The nuts were also very crunchy and just the right amount of salt was adde...
Cornflakes
With the little one at home while I was Working from Home. breakfast was easy with FairPrice Corn Flakes! On days when I have online meetings in the mo...
Baked Walnuts and Almonds
The taste is bland and it is not crunchy at all. Luckily I had honey to add some taste to it. It is just bad to eat it on its own.
Frozen Tori Karaage Japanese Fried Chicken - Original
Happy to receive this bag of NTUC housebrand frozen tori karaage Japanese fried chicken. Tried the frozen chicken tonight.for dinner. Chicken is not crispy...
Peanut Butter
Just gonna leave my honest reviews here. Honestly, it isn't as good as other peanut butter brands. The taste is quite blunt comparing to Skippy and it lack...
Yabukita Blend Green Tea Bags
Am a tea lover lover and tried many different brand of tea, would prefer a more bitter, fragrance. The colour looks very dark like any green tea but not m...
Wholemeal Bread
Quite tasteless. Soft but was not very enjoyable. Will not purchase as compared to other Brand’s in the market.
Breaded Scallop Cake
I think we are used to thick chucks of mock breaded scallops with more flavour. This one unfortunately pales in comparison when eaten plain. Luckily...
Baked Walnuts and Almonds
Eat baked walnuts and almond. Same package but almond taste nice, walnut not tasty at all. Can taste it is keep long or under long heat so taste change..
Bread Flour
Not an avid baker. My baking skill is limited to basic and simple shortbread, cookies, muffins and non-baked cheesecake. Never use bread flour before so t...
Breaded Scallop Cake
Use air fryer 180degree for 10 mins. Easy to prepare and good taste
Concentrated Laundry Liquid Detergent - Low Suds
Very runny , have to use more than usual vs what I would usually use and the fragrance doesn’t stay. Would revert to Persil when I am done with this batch....
Olive Oil - Rich & Fruity
Among all the brands of olive oil that exist in the shelves I would say that this is nothing spectacular
XO Premium Kaya (Less Sugar)
Was happy to receive the kaya to review cos I always have kaya (or jam) and butter with bread almost every morning. Upon opening, the kaya smelled quite fr...
XO Premium Kaya (Less Sugar)
Although this is supposed to be a "less sugar" version of kaya, I find that the sugar level is still high. The high sugar level masks the fragrance from th...
Baked Cashew Nuts with Almonds
a bit expensive when compared to other brands on the market offering better quality products and taste
Thai Brown Rice - Unpolished
I was elated to be selected to try the new Thai brown rice . I love eating rice but white rice isn’t helping my fertility that much . Was considering which...
Cornflakes
Packaging looks normal to me. Doesnt really appeal to me. The taste of the cornflakes taste like normal Kellogs cornflake taste, simple and bland. Great fo...
Baked Walnuts and Almonds
Baked Walnuts & Almonds to kick start the day. Not baad when I have it as breakfast with soya drink
Baked Walnuts and Almonds
I was happy to receive this packet of baked walnuts and almonds from Fairprice to try as I like to snack on baked nuts. Hoewever on opening the pack, th...
Baked Walnuts and Almonds
The taste is bland and it is not crunchy at all. Luckily I had honey to add some taste to it. It is just bad to eat it on its own.
Frozen Tori Karaage Japanese Fried Chicken - Original
Happy to receive this bag of NTUC housebrand frozen tori karaage Japanese fried chicken. Tried the frozen chicken tonight.for dinner. Chicken is not crispy...
Peanut Butter
Just gonna leave my honest reviews here. Honestly, it isn't as good as other peanut butter brands. The taste is quite blunt comparing to Skippy and it lack...
Yabukita Blend Green Tea Bags
Am a tea lover lover and tried many different brand of tea, would prefer a more bitter, fragrance. The colour looks very dark like any green tea but not m...
Wholemeal Bread
Quite tasteless. Soft but was not very enjoyable. Will not purchase as compared to other Brand’s in the market.
Breaded Scallop Cake
I think we are used to thick chucks of mock breaded scallops with more flavour. This one unfortunately pales in comparison when eaten plain. Luckily...
Baked Walnuts and Almonds
Eat baked walnuts and almond. Same package but almond taste nice, walnut not tasty at all. Can taste it is keep long or under long heat so taste change..
Bread Flour
Not an avid baker. My baking skill is limited to basic and simple shortbread, cookies, muffins and non-baked cheesecake. Never use bread flour before so t...
Concentrated Laundry Liquid Detergent - Low Suds
Very runny , have to use more than usual vs what I would usually use and the fragrance doesn’t stay. Would revert to Persil when I am done with this batch....
Olive Oil - Rich & Fruity
Among all the brands of olive oil that exist in the shelves I would say that this is nothing spectacular
XO Premium Kaya (Less Sugar)
Was happy to receive the kaya to review cos I always have kaya (or jam) and butter with bread almost every morning. Upon opening, the kaya smelled quite fr...
XO Premium Kaya (Less Sugar)
Although this is supposed to be a "less sugar" version of kaya, I find that the sugar level is still high. The high sugar level masks the fragrance from th...
Baked Cashew Nuts with Almonds
a bit expensive when compared to other brands on the market offering better quality products and taste
Thai Brown Rice - Unpolished
I was elated to be selected to try the new Thai brown rice . I love eating rice but white rice isn’t helping my fertility that much . Was considering which...
Cornflakes
Packaging looks normal to me. Doesnt really appeal to me. The taste of the cornflakes taste like normal Kellogs cornflake taste, simple and bland. Great fo...
Baked Walnuts and Almonds
Baked Walnuts & Almonds to kick start the day. Not baad when I have it as breakfast with soya drink
Baked Walnuts and Almonds
I was happy to receive this packet of baked walnuts and almonds from Fairprice to try as I like to snack on baked nuts. Hoewever on opening the pack, th...
