Garnier is a mass market cosmetics brand of L'Oréal that produces hair care and skin care products. The company started as Laboratoires Garnier in 1904, and was acquired by L'Oréal in the 1970s. Garnier is sold in numerous countries worldwide, with specific product lines targeted for different skin types and cultures. In 2011, Garnier partnered withTerraCycle to promote upcycling of product containers and the introduction of biodegradable products. Garnier hair care andskin care products is one of the highest luxury brands used in Asia, China, Japan & India. In the Brand Trust Report 2012, Garnier was ranked 73rd among India's most trusted brands and subsequently, according to the Brand Trust Report 2013, Garnier was ranked 47th among India's most trusted brands. In 2014 however, Garnier was ranked 83rd among India's most trusted brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company.