Pantene

4.6 33 reviews
Pantene

THE HISTORY OF PANTENE

From Roots to Crowning Glory
For many years, Pantene has been helping women worldwide solve their hair woes, boosting confidence and empowering women to shine from within. Let's take a look at the Pantene story.

1940s | A Swiss Discovery

In 1940s Switzerland, scientists from Swiss drug company Hoffman-La Roche discovered the wonders of Panthenol. Used for treating burnt skin, it was found that the healing properties of this vitamin also gave incredible benefits to damaged hair.

1960s |The Birth of Pro-V Science

With this amazing discovery, Hoffman-La Roche partnered with The Vitamin Pope, Dr. Gustav Erlemann to develop an exclusive formula that could be used in haircare products. After investing countless hours to refine this discovery—from engineering to testing, and perfecting every aspect—Dr. Erlemann created the first Pantene haircare formula, laying the foundation for Pro-V Science.

1986 |Making Waves in the Hair World

In 1986, Pantene launched an advertising campaign that is now regarded as one of the most iconic campaigns of all time. At the time it was released, it was highly controversial due to one line that had beautiful models saying, "Don't hate me because I'm beautiful". It was seen as narcissistic, so some groups criticised it. 

However, this strong stance elevated Pantene to a brand that was bold and allowed women to feel empowered about beauty. It also skyrocketed Pantene to be one of the most known haircare brands. 

1990s | A Global Leap

In the early 1990s, Pantene began a rapid expansion into more countries across the world. Some of these countries include Australia, New Zealand, Central and Eastern Europe, the Middle East, North Africa, Latin America, Korea, Japan, just to name a few. Today, Pantene continues to make its way to shelves all over the world, with the aim of giving women strong and beautiful hair.

1997 | The Height of Fashion

As awareness and affinity for the Pantene brand name grew amongst women, Pantene quickly became the darling of the fashion runways in the late 1990s, with endorsements from Milan Fashion Week, Vogue, Cosmopolitan, and more.

2010 | Rocket Science Hair

In 2010, Pantene collaborated with NASA, using their modelling technology to uncover new information about the molecular structure of hair. This discovery empowered Pantene to reinvent haircare, improving formulas to ensure every drop of Pantene nourishes hair from inside out.

2012 | Pursuit for Perfection

The Pantene Hair Research Alliance was established in 2012 to take Pantene’s research and development to another level. Partnering Science with Beauty, the Alliance continues to develop stronger solutions for building a more efficient haircare regime. Today, after more than 60 years of development and over 1000 formulations, Pantene’s relentless pursuit for perfection continues to give women all over the world healthier, more nourished hair.



 

website

THE HISTORY OF PANTENE

From Roots to Crowning Glory
For many years, Pantene has been helping women worldwide solve their hair woes, boosting confidence and empowering women to shine from within. Let's take a look at the Pantene story.

1940s | A Swiss Discovery

In 1940s Switzerland, scientists from Swiss drug company Hoffman-La Roche discovered the wonders of Panthenol. Used for treating burnt skin, it was found that the healing properties of this vitamin also gave incredible benefits to damaged hair.

1960s |The Birth of Pro-V Science

With this amazing discovery, Hoffman-La Roche partnered with The Vitamin Pope, Dr. Gustav Erlemann to develop an exclusive formula that could be used in haircare products. After investing countless hours to refine this discovery—from engineering to testing, and perfecting every aspect—Dr. Erlemann created the first Pantene haircare formula, laying the foundation for Pro-V Science.

1986 |Making Waves in the Hair World

In 1986, Pantene launched an advertising campaign that is now regarded as one of the most iconic campaigns of all time. At the time it was released, it was highly controversial due to one line that had beautiful models saying, "Don't hate me because I'm beautiful". It was seen as narcissistic, so some groups criticised it. 

However, this strong stance elevated Pantene to a brand that was bold and allowed women to feel empowered about beauty. It also skyrocketed Pantene to be one of the most known haircare brands. 

1990s | A Global Leap

In the early 1990s, Pantene began a rapid expansion into more countries across the world. Some of these countries include Australia, New Zealand, Central and Eastern Europe, the Middle East, North Africa, Latin America, Korea, Japan, just to name a few. Today, Pantene continues to make its way to shelves all over the world, with the aim of giving women strong and beautiful hair.

1997 | The Height of Fashion

As awareness and affinity for the Pantene brand name grew amongst women, Pantene quickly became the darling of the fashion runways in the late 1990s, with endorsements from Milan Fashion Week, Vogue, Cosmopolitan, and more.

2010 | Rocket Science Hair

In 2010, Pantene collaborated with NASA, using their modelling technology to uncover new information about the molecular structure of hair. This discovery empowered Pantene to reinvent haircare, improving formulas to ensure every drop of Pantene nourishes hair from inside out.

2012 | Pursuit for Perfection

The Pantene Hair Research Alliance was established in 2012 to take Pantene’s research and development to another level. Partnering Science with Beauty, the Alliance continues to develop stronger solutions for building a more efficient haircare regime. Today, after more than 60 years of development and over 1000 formulations, Pantene’s relentless pursuit for perfection continues to give women all over the world healthier, more nourished hair.



 

website

Brand’s Products

  • @Lhyne014 Philippines
    4 months ago
    5
  • Pantene Micellar Water Pure & Cleanse Shampoo

    Good to hair love it🥰🥰🥰 try it! and then you willa love it too😍😍😍

    Read more

  • @Qqueex Singapore
    4 months ago
    5
  • Pantene Micellar Water Pure & Cleanse Shampoo

    With the micellar water hype this shampoo cleanses the hair well but leaves the scalp a little too dry. Overall nice and smells great too.

    Read more

  • @Bdubbs United States
    6 months ago
    5
  • Nature Care Shampoo

    We love Pantene in my house and recently picked this up to add some moisture back into our hair since it’s fall and our hair tends to be a bit more dry thi...

    Read more

  • @teresa.yap Singapore
    6 months ago
    5
  • Minute Miracle Conditioner Total Damage Care

    Have been a long time customer with this product. My hair feels smooth and silky after use.

    Read more

  • @nazh29 Philippines
    7 months ago
    5
  • Minute Miracle Conditioner Total Damage Care

    Been using this product ever since it was introduced in the market.

    Read more

  • @ANTONETTERAYEL Philippines
    7 months ago
    5
  • Minute Miracle Conditioner Total Damage Care

    Gives my hair a long lasting shine and smells so perfect ..super love

    Read more

  • @wendyii Singapore
    7 months ago
    5
  • Pantene Micellar Water Pure & Cleanse Shampoo

    Bought this product to try when micellar water type of shampoo was first launch in Singapore and i am very much disappointed. Not only was it not valve fo...

    Read more

  • @lhyz.arce Philippines
    7 months ago
    5
  • Minute Miracle Conditioner Total Damage Care

    I really love using Pantene minute miracle conditioner. The smells is really nice plus it is affordable. My hair is really freezy and tangled but since I u...

    Read more

  • @wonwhy Singapore
    7 months ago
    5
  • Daily Moisture Repair Shampoo

    good item, can use it daily, smells nice, will continue using.

    Read more

  • @Junejoone Singapore
    7 months ago
    4
  • Daily Moisture Repair Shampoo

    I used to love this product when I was younger because it left my hair feeling so smooth and soft and manageable. I’m not sure if the formula has changed o...

    Read more

  • @kewpie4eva Singapore
    7 months ago
    4.2
  • Daily Moisture Repair Shampoo

    Good basic shampoo for cleansing but don't expect miraculous results like high shine or repairing damaged hair. It is good for everyday use but definitely ...

    Read more

  • @limin77 Singapore
    9 months ago
    5
  • Pantene Micellar Water Pure & Cleanse Shampoo

    Works well as the product mention it helps to cleanse my scalp. I recently went for a hair scan and the salon lady mentioned that my scalp pores look quite...

    Read more

  • @GeekyBookMama Australia
    9 months ago
    5
  • Pantene Micellar Water Pure & Cleanse Shampoo

    After one wash my scalp felt clean and my hair was dried out. The smell wasn’t over powering which is how I like it

    Read more

  • @Susiejinky Philippines
    9 months ago
    5
  • Minute Miracle Conditioner Total Damage Care

    I have a frizzy and dry hair. This product gives hair the right amount of moisture to dry hair. It also keeps hair feeling silky, frizzy free and smooth.

    Read more

  • @Sohbeegee Singapore
    9 months ago
    5
  • Pantene Micellar Water Pure & Cleanse Shampoo

    This product cleanses very well and leaves me with very soft fluffy, easy to manage my slightly curly hair! And it smells nice and fresh. Awesome.

    Read more

  • @Jfarahdivya Indonesia
    1 year ago
    5
  • Nature Care Shampoo

    My hair literally dry. But when i use this product for the first time, my hair become moist and soft. I don't need conditioner anymore and smell is good.....

    Read more

  • @Wulalas Singapore
    2 years ago
    3.3
  • Nature Care Shampoo

    Pantene product leaves a good hair smell after used. It felt like it has a layer of protection on the hair.

    Read more

  • @Fose90 Singapore
    2 years ago
    5
  • Nature Care Shampoo

    My hair is very dry, after trying the hair is better and more smooth.

    Read more

  • @Lhyne014 Philippines
    4 months ago
    5
  • Pantene Micellar Water Pure & Cleanse Shampoo

    Good to hair love it🥰🥰🥰 try it! and then you willa love it too😍😍😍

    Read more

  • @Qqueex Singapore
    4 months ago
    5
  • Pantene Micellar Water Pure & Cleanse Shampoo

    With the micellar water hype this shampoo cleanses the hair well but leaves the scalp a little too dry. Overall nice and smells great too.

    Read more

  • @Bdubbs United States
    6 months ago
    5
  • Nature Care Shampoo

    We love Pantene in my house and recently picked this up to add some moisture back into our hair since it’s fall and our hair tends to be a bit more dry thi...

    Read more

  • @teresa.yap Singapore
    6 months ago
    5
  • Minute Miracle Conditioner Total Damage Care

    Have been a long time customer with this product. My hair feels smooth and silky after use.

    Read more

  • @nazh29 Philippines
    7 months ago
    5
  • Minute Miracle Conditioner Total Damage Care

    Been using this product ever since it was introduced in the market.

    Read more

  • @ANTONETTERAYEL Philippines
    7 months ago
    5
  • Minute Miracle Conditioner Total Damage Care

    Gives my hair a long lasting shine and smells so perfect ..super love

    Read more

  • @wendyii Singapore
    7 months ago
    5
  • Pantene Micellar Water Pure & Cleanse Shampoo

    Bought this product to try when micellar water type of shampoo was first launch in Singapore and i am very much disappointed. Not only was it not valve fo...

    Read more

  • @lhyz.arce Philippines
    7 months ago
    5
  • Minute Miracle Conditioner Total Damage Care

    I really love using Pantene minute miracle conditioner. The smells is really nice plus it is affordable. My hair is really freezy and tangled but since I u...

    Read more

  • @wonwhy Singapore
    7 months ago
    5
  • Daily Moisture Repair Shampoo

    good item, can use it daily, smells nice, will continue using.

    Read more

  • @limin77 Singapore
    9 months ago
    5
  • Pantene Micellar Water Pure & Cleanse Shampoo

    Works well as the product mention it helps to cleanse my scalp. I recently went for a hair scan and the salon lady mentioned that my scalp pores look quite...

    Read more

  • @GeekyBookMama Australia
    9 months ago
    5
  • Pantene Micellar Water Pure & Cleanse Shampoo

    After one wash my scalp felt clean and my hair was dried out. The smell wasn’t over powering which is how I like it

    Read more

  • @Susiejinky Philippines
    9 months ago
    5
  • Minute Miracle Conditioner Total Damage Care

    I have a frizzy and dry hair. This product gives hair the right amount of moisture to dry hair. It also keeps hair feeling silky, frizzy free and smooth.

    Read more

  • @Sohbeegee Singapore
    9 months ago
    5
  • Pantene Micellar Water Pure & Cleanse Shampoo

    This product cleanses very well and leaves me with very soft fluffy, easy to manage my slightly curly hair! And it smells nice and fresh. Awesome.

    Read more

  • @Jfarahdivya Indonesia
    1 year ago
    5
  • Nature Care Shampoo

    My hair literally dry. But when i use this product for the first time, my hair become moist and soft. I don't need conditioner anymore and smell is good.....

    Read more

  • @Fose90 Singapore
    2 years ago
    5
  • Nature Care Shampoo

    My hair is very dry, after trying the hair is better and more smooth.

    Read more

  • @Smita Singapore
    2 years ago
    5
  • Pantene Aqua Pure Shampoo

    My hair became freezy and feels so dry after using this product.

    Read more

  • @suvaathy Singapore
    2 years ago
    5
  • Nature Care Shampoo

    I purchased this product mainly because I noticed that it uses avocado in it. I tried it and it really didn't disappoint me! It made my hair feel smoother ...

    Read more

  • @Yuppie Vietnam
    3 years ago
    5
  • Minute Miracle Conditioner Total Damage Care

    I’ve been using this conditioner for years and have not decided to change to something else because of how smooth and soft it leaves my hair everyday. No h...

    Read more

  • @Wulalas Singapore
    2 years ago
    3.3
  • Nature Care Shampoo

    Pantene product leaves a good hair smell after used. It felt like it has a layer of protection on the hair.

    Read more

  • @ord05 Singapore
    3 years ago
    3.3
  • Minute Miracle Conditioner Total Damage Care

    The smell is too strong and takes forever to rinse it out. It doesn't help in the hair texture even using the entire product.

    Read more

  • @dzyeq Singapore
    4 years ago
    3.7
  • Minute Miracle Conditioner Total Damage Care

    My hair is softer after the use, but still frizzy.

    Read more

  • @Junejoone Singapore
    7 months ago
    4
  • Daily Moisture Repair Shampoo

    I used to love this product when I was younger because it left my hair feeling so smooth and soft and manageable. I’m not sure if the formula has changed o...

    Read more

  • @Pancake Singapore
    3 years ago
    4
  • Minute Miracle Conditioner Total Damage Care

    Luscious feel and keeps hair manageable. Can be used regularly without fear of damaging scalp. Price is reasonable

    Read more

  • @pamchia Singapore
    4 years ago
    4
  • Minute Miracle Conditioner Total Damage Care

    A good condition which works - hair is shinner & less frizzy. Love it!

    Read more

  • @kewpie4eva Singapore
    7 months ago
    4.2
  • Daily Moisture Repair Shampoo

    Good basic shampoo for cleansing but don't expect miraculous results like high shine or repairing damaged hair. It is good for everyday use but definitely ...

    Read more

  • @HaLam Singapore
    3 years ago
    4.3
  • Nature Care Shampoo

    It leaves my hair so fresh and yet wonderful smell. It makes me want to use more and more with that fruity zet and I know my hair just washed yesterday. It...

    Read more

  • @cheryl0204 Singapore
    4 years ago
    4.4
  • Daily Moisture Repair Shampoo

    Tried using this shampoo and its conditioner as my hair is very dry, however, after using the entire bottle there was no improvement to the dryness of my h...

    Read more

  • @dls0308 Singapore
    4 years ago
    4.7
  • Nature Care Shampoo

    Love it. Leave my hair smooth and shiny. And I almost don't need conditioner anymore. After using, the hair are so easy to brush. Price is also very afford...

    Read more

  • @avin123raj Singapore
    5 years ago
    4.8
  • @Lhyne014 Philippines
    4 months ago
    5
  • Pantene Micellar Water Pure & Cleanse Shampoo

    Good to hair love it🥰🥰🥰 try it! and then you willa love it too😍😍😍

    Read more

  • @Qqueex Singapore
    4 months ago
    5
  • Pantene Micellar Water Pure & Cleanse Shampoo

    With the micellar water hype this shampoo cleanses the hair well but leaves the scalp a little too dry. Overall nice and smells great too.

    Read more

  • @Bdubbs United States
    6 months ago
    5
  • Nature Care Shampoo

    We love Pantene in my house and recently picked this up to add some moisture back into our hair since it’s fall and our hair tends to be a bit more dry thi...

    Read more

  • @teresa.yap Singapore
    6 months ago
    5
  • Minute Miracle Conditioner Total Damage Care

    Have been a long time customer with this product. My hair feels smooth and silky after use.

    Read more

  • @nazh29 Philippines
    7 months ago
    5
  • Minute Miracle Conditioner Total Damage Care

    Been using this product ever since it was introduced in the market.

    Read more

  • @ANTONETTERAYEL Philippines
    7 months ago
    5
  • Minute Miracle Conditioner Total Damage Care

    Gives my hair a long lasting shine and smells so perfect ..super love

    Read more

  • @wendyii Singapore
    7 months ago
    5
  • Pantene Micellar Water Pure & Cleanse Shampoo

    Bought this product to try when micellar water type of shampoo was first launch in Singapore and i am very much disappointed. Not only was it not valve fo...

    Read more

    let ’s stay in touch !

    Sign up to our newsletter, to be inform of our upcoming tests.