Pantene

4.5 108 reviews
Pantene

THE HISTORY OF PANTENE

From Roots to Crowning Glory
For many years, Pantene has been helping women worldwide solve their hair woes, boosting confidence and empowering women to shine from within. Let's take a look at the Pantene story.

1940s | A Swiss Discovery

In 1940s Switzerland, scientists from Swiss drug company Hoffman-La Roche discovered the wonders of Panthenol. Used for treating burnt skin, it was found that the healing properties of this vitamin also gave incredible benefits to damaged hair.

1960s |The Birth of Pro-V Science

With this amazing discovery, Hoffman-La Roche partnered with The Vitamin Pope, Dr. Gustav Erlemann to develop an exclusive formula that could be used in haircare products. After investing countless hours to refine this discovery—from engineering to testing, and perfecting every aspect—Dr. Erlemann created the first Pantene haircare formula, laying the foundation for Pro-V Science.

1986 |Making Waves in the Hair World

In 1986, Pantene launched an advertising campaign that is now regarded as one of the most iconic campaigns of all time. At the time it was released, it was highly controversial due to one line that had beautiful models saying, "Don't hate me because I'm beautiful". It was seen as narcissistic, so some groups criticised it. 

However, this strong stance elevated Pantene to a brand that was bold and allowed women to feel empowered about beauty. It also skyrocketed Pantene to be one of the most known haircare brands. 

1990s | A Global Leap

In the early 1990s, Pantene began a rapid expansion into more countries across the world. Some of these countries include Australia, New Zealand, Central and Eastern Europe, the Middle East, North Africa, Latin America, Korea, Japan, just to name a few. Today, Pantene continues to make its way to shelves all over the world, with the aim of giving women strong and beautiful hair.

1997 | The Height of Fashion

As awareness and affinity for the Pantene brand name grew amongst women, Pantene quickly became the darling of the fashion runways in the late 1990s, with endorsements from Milan Fashion Week, Vogue, Cosmopolitan, and more.

2010 | Rocket Science Hair

In 2010, Pantene collaborated with NASA, using their modelling technology to uncover new information about the molecular structure of hair. This discovery empowered Pantene to reinvent haircare, improving formulas to ensure every drop of Pantene nourishes hair from inside out.

2012 | Pursuit for Perfection

The Pantene Hair Research Alliance was established in 2012 to take Pantene’s research and development to another level. Partnering Science with Beauty, the Alliance continues to develop stronger solutions for building a more efficient haircare regime. Today, after more than 60 years of development and over 1000 formulations, Pantene’s relentless pursuit for perfection continues to give women all over the world healthier, more nourished hair.



 

website

THE HISTORY OF PANTENE

From Roots to Crowning Glory
For many years, Pantene has been helping women worldwide solve their hair woes, boosting confidence and empowering women to shine from within. Let's take a look at the Pantene story.

1940s | A Swiss Discovery

In 1940s Switzerland, scientists from Swiss drug company Hoffman-La Roche discovered the wonders of Panthenol. Used for treating burnt skin, it was found that the healing properties of this vitamin also gave incredible benefits to damaged hair.

1960s |The Birth of Pro-V Science

With this amazing discovery, Hoffman-La Roche partnered with The Vitamin Pope, Dr. Gustav Erlemann to develop an exclusive formula that could be used in haircare products. After investing countless hours to refine this discovery—from engineering to testing, and perfecting every aspect—Dr. Erlemann created the first Pantene haircare formula, laying the foundation for Pro-V Science.

1986 |Making Waves in the Hair World

In 1986, Pantene launched an advertising campaign that is now regarded as one of the most iconic campaigns of all time. At the time it was released, it was highly controversial due to one line that had beautiful models saying, "Don't hate me because I'm beautiful". It was seen as narcissistic, so some groups criticised it. 

However, this strong stance elevated Pantene to a brand that was bold and allowed women to feel empowered about beauty. It also skyrocketed Pantene to be one of the most known haircare brands. 

1990s | A Global Leap

In the early 1990s, Pantene began a rapid expansion into more countries across the world. Some of these countries include Australia, New Zealand, Central and Eastern Europe, the Middle East, North Africa, Latin America, Korea, Japan, just to name a few. Today, Pantene continues to make its way to shelves all over the world, with the aim of giving women strong and beautiful hair.

1997 | The Height of Fashion

As awareness and affinity for the Pantene brand name grew amongst women, Pantene quickly became the darling of the fashion runways in the late 1990s, with endorsements from Milan Fashion Week, Vogue, Cosmopolitan, and more.

2010 | Rocket Science Hair

In 2010, Pantene collaborated with NASA, using their modelling technology to uncover new information about the molecular structure of hair. This discovery empowered Pantene to reinvent haircare, improving formulas to ensure every drop of Pantene nourishes hair from inside out.

2012 | Pursuit for Perfection

The Pantene Hair Research Alliance was established in 2012 to take Pantene’s research and development to another level. Partnering Science with Beauty, the Alliance continues to develop stronger solutions for building a more efficient haircare regime. Today, after more than 60 years of development and over 1000 formulations, Pantene’s relentless pursuit for perfection continues to give women all over the world healthier, more nourished hair.



 

website

Brand’s Products

  • @Purplz_Queenz Singapore
    1 day ago
    4.4
  • Pro-V Miracles Dual Chamber Oil Serum

    Product is not too oily & scent is not overpowering. When applied to my hair, it makes my hair soft & less frizzy. Overall, a really great product.

    Read more

  • @ShereenC Singapore
    2 days ago
    4.4
  • Pro-V Miracles Dual Chamber Oil Serum

    Received the product in good condition, well protected. Takes a bit of getting used to because of the 2 pump design. Needed to try a couple of times to see...

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  • @Marshy Singapore
    2 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    This hair oil serum is better than the Korean brand that I’ve tried recently!! This one is very light, not sticky and makes my hair shiny. Whereas the othe...

    Read more

  • @evonality Singapore
    3 days ago
    4.8
  • Pro-V Miracles Dual Chamber Oil Serum

    After application, your hands will not feel oily or sticky! With the dual combi, you do not have to apply leave on treatment cream and add oil serum after!...

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  • @sickromantic Singapore
    3 days ago
    4.8
  • Pro-V Miracles Dual Chamber Oil Serum

    This dual chamber oil serum is extremely moisturising and my hair became more manageable and its texture improved within 2 days of usage. It is also not gr...

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  • @Gopalakl Singapore
    3 days ago
    4.6
  • Pro-V Miracles Dual Chamber Oil Serum

    Had the opportunity to try this for free. It has this fusion if oil and serum which is very effective in making dry hair more soft, shiny and manageable.Pe...

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  • @Paiksl Singapore
    4 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    Happy that I get to try this product. A life saver to treat my fizzy hair. It doesn't have the oily after effect feel and has a pleasant scent. :) would re...

    Read more

  • @fionaho264 Singapore
    4 days ago
    4.2
  • Pro-V Miracles Dual Chamber Oil Serum

    Tried this for a few days and my usual dry dull looking hair became soft and silky. Pleasant fragrance and non greasiness is a big plus for me. Price is ...

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  • @Grace152 Singapore
    4 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    Amazing product ! After applying my hair is so smooth and frizz free and it left a nice fragrance on my hair. Very pretty and elegant packaging. Thanks Pa...

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  • @navya Singapore
    4 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    I really love this product , smells great the 2 in one innovation serum oil is great to make my fizzy hair softer . Love this product

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  • @magdeline_chua... Singapore
    5 days ago
    4.6
  • Pro-V Miracles Dual Chamber Oil Serum

    After trying it out for 2 days my hair feel softer and it tame my fizzy hair. Is not oily nor sticky, my hair smell amazing the entire day after apply the ...

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  • @YGriff Singapore
    5 days ago
    4.6
  • Pro-V Miracles Dual Chamber Oil Serum

    I have naturally dry and frizzy hair and this worked in just one go. I left the product in my hair for a little longer (also for maximal effect). It smells...

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  • @Jenifer Tan Singapore
    5 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    Is good , leave our hair smooth and silky. Easy to comb after blowing dry.

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  • @mamagoh Singapore
    5 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    Tried the serum on my dry hair ends. When I first pumped it out, it didn’t feel oily at all! When applied on the hair ends, they got smoothened out instant...

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  • @JaneH Singapore
    5 days ago
    4.6
  • Pro-V Miracles Dual Chamber Oil Serum

    I've tried using this serum for a few days and would say that I love this hair serum!! Love the mix as if I were to use a more light hair serum, I would al...

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  • @Happinesslynn Singapore
    5 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    Highly recommended! Love the smell and effect on my hair after shower! Really helps my dry hair !

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  • @Ctnurfi3 Singapore
    5 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    Really amazed by the result after using it for 3days. definitely will be on my shopping list now. my hair was super dry after i bleach it. dry and always t...

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  • @itsmslmg Singapore
    6 days ago
    4.2
  • Pro-V Miracles Dual Chamber Oil Serum

    Non-greasy and keeps my frizzy unruly hair tamed. I love the scent too!

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  • @Marshy Singapore
    2 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    This hair oil serum is better than the Korean brand that I’ve tried recently!! This one is very light, not sticky and makes my hair shiny. Whereas the othe...

    Read more

  • @Paiksl Singapore
    4 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    Happy that I get to try this product. A life saver to treat my fizzy hair. It doesn't have the oily after effect feel and has a pleasant scent. :) would re...

    Read more

  • @Grace152 Singapore
    4 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    Amazing product ! After applying my hair is so smooth and frizz free and it left a nice fragrance on my hair. Very pretty and elegant packaging. Thanks Pa...

    Read more

  • @navya Singapore
    4 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    I really love this product , smells great the 2 in one innovation serum oil is great to make my fizzy hair softer . Love this product

    Read more

  • @Jenifer Tan Singapore
    5 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    Is good , leave our hair smooth and silky. Easy to comb after blowing dry.

    Read more

  • @mamagoh Singapore
    5 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    Tried the serum on my dry hair ends. When I first pumped it out, it didn’t feel oily at all! When applied on the hair ends, they got smoothened out instant...

    Read more

  • @Happinesslynn Singapore
    5 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    Highly recommended! Love the smell and effect on my hair after shower! Really helps my dry hair !

    Read more

  • @Ctnurfi3 Singapore
    5 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    Really amazed by the result after using it for 3days. definitely will be on my shopping list now. my hair was super dry after i bleach it. dry and always t...

    Read more

  • @catherine.ang Singapore
    7 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    This is a good hair product to fix my unruly hair for a zoom meeting. My hair have always been frizzy and I don't like most hair serums as it made my hair ...

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  • @Joanchang72 Singapore
    7 days ago
    5
  • Pro-V Miracles Dual Chamber Oil Serum

    I'm so excited to try it out upon receiving it. Thought it is quite pricey but it is actually quite a large bottle so the price is justifiable. This creamy...

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  • @leaamor Singapore
    18 days ago
    5
  • Miracles Glossy Shake Aqua Oil

    I like using it very light in my hair and my hair not tangled all day.I recommend for long hair because ponytail no more just pantene is ok for manageable ...

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  • @Doveria Singapore
    21 days ago
    5
  • Miracles Glossy Shake Aqua Oil

    With a tinge of floral scent. It helps to smoothen my unruly hair and gives it a soft lovely shine. Being really lightweight and it's small packaging makes...

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  • @toofairy Singapore
    21 days ago
    5
  • Miracles Glossy Shake Aqua Oil

    I have very long and inevitably kind of damaged hair due to years of dyeing/perming/styling/blowdrying. I have tried different types of conditioners and ha...

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  • @the_wind_77 Singapore
    22 days ago
    5
  • Miracles Glossy Shake Aqua Oil

    It smells great, feels great, and it makes my hair so smooth! Just the oil, enough to convince me to get the whole set of the miracle series... love it!

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  • @Raynegmail Singapore
    22 days ago
    5
  • Miracles Glossy Shake Aqua Oil

    It is not oily and will tame the frizzy hair. Great for fast and easy outing

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  • @HerSunshines Singapore
    23 days ago
    5
  • Miracles Glossy Shake Aqua Oil

    The Product came in cute looking bottle that is easy to carry around. First shake well before dispensing the mixture. Its has a really nice fragrance and ...

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  • @Safirna Singapore
    27 days ago
    5
  • Miracles Glossy Shake Aqua Oil

    For someone who have unruly dry and frizzy hair, especially the ends... i loveeeee this concoction as it helps with taming my hair!!!

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  • @Arunima Singapore
    1 month ago
    5
  • Miracles Glossy Shake Aqua Oil

    Loving the floral scented , light- weight oil. Very good for quick hair fix. My hair now is more manageable and looks glossy. It doesn’t feel heavy on hair...

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  • @JEAN TEH Singapore
    1 month ago
    2
  • Daily Moisture Repair Shampoo

    After used my scalp start itchy , and dandruff appeal on my hair, I will not try it. maybe not suitable for my hair.

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  • @Mintkid87 Singapore
    17 days ago
    3
  • Miracles Glossy Shake Aqua Oil

    The glossy shake has a nice smell when leave on to my hair , it’s not too oily just right , however the bottle is really small , much smaller in size then ...

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  • @Joyyychia Singapore
    17 days ago
    3
  • Miracles Glossy Shake Aqua Oil

    Find that it’s the same as other products that I’ve tried

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  • @Wulalas Singapore
    3 years ago
    3.3
  • Nature Care Shampoo

    Pantene product leaves a good hair smell after used. It felt like it has a layer of protection on the hair.

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  • @ord05 Singapore
    4 years ago
    3.3
  • Minute Miracle Conditioner Total Damage Care

    The smell is too strong and takes forever to rinse it out. It doesn't help in the hair texture even using the entire product.

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  • @fui-chee.lim Singapore
    6 days ago
    3.6
  • Pro-V Miracles Dual Chamber Oil Serum

    I like the scent, very refreshing. Texture not sticky. Applied on wet hair and it is very smooth after that . Definitely will recommend to my friends.

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  • @Yvonne142 Singapore
    17 days ago
    3.6
  • Miracles Glossy Shake Aqua Oil

    Tried this out for a week. Smells amazing, like an organic hair oil. My hair ends did look slightly healthier. Applied this before using a straightener and...

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  • @dzyeq Singapore
    4 years ago
    3.7
  • Minute Miracle Conditioner Total Damage Care

    My hair is softer after the use, but still frizzy.

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  • @Lizchan Singapore
    22 days ago
    3.8
  • Miracles Glossy Shake Aqua Oil

    to be honest i not very like the design as I am more prefer pump out after shake. there are half water and half oil inside, have to shake well before apply...

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  • @Lizchan Singapore
    27 days ago
    3.8
  • Miracles Glossy Shake Aqua Oil

    Nice scents and silky touch after used but to be honest i am not very like the cap design as I am more prefer pump out after shake. there are half water a...

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  • @Xemteresa Singapore
    17 days ago
    4
  • Miracles Glossy Shake Aqua Oil

    Glossy n easy absorption, too awhile for Lazada to sent but worth the wait.. . Not greasy n give an instant treatment to ruly hair

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  • @Eileenteo Singapore
    21 days ago
    4
  • Miracles Glossy Shake Aqua Oil

    I love the smell of this oil n it leave my hair shiny and soft, easy for me to manage.

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  • @Jacintha89 Singapore
    24 days ago
    4
  • Miracles Glossy Shake Aqua Oil

    Like the nice smell and how Moisturising effect that it has on my hair . My hair has been very dry due to ongoing phototherapy hence I was gladly surprised...

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  • @strawberriland Singapore
    27 days ago
    4
  • Miracles Glossy Shake Aqua Oil

    This Pantene Miracles Pro-V Glossy Shake Aqua Oil 49ml is super amazing. This is an innovative dual treatment with oil and toner. You'll need to shake it u...

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  • @Rchsy Singapore
    1 month ago
    4
  • Miracles Glossy Shake Aqua Oil

    Smells great. Easy to mix by shaking the bottle. Smoothens hair a little but not as effective as other hair products.

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  • @Junejoone Singapore
    11 months ago
    4
  • Daily Moisture Repair Shampoo

    I used to love this product when I was younger because it left my hair feeling so smooth and soft and manageable. I’m not sure if the formula has changed o...

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  • @Pancake Singapore
    4 years ago
    4
  • Minute Miracle Conditioner Total Damage Care

    Luscious feel and keeps hair manageable. Can be used regularly without fear of damaging scalp. Price is reasonable

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  • @pamchia Singapore
    5 years ago
    4
  • Minute Miracle Conditioner Total Damage Care

    A good condition which works - hair is shinner & less frizzy. Love it!

    Read more

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