Pantene

THE HISTORY OF PANTENE
From Roots to Crowning Glory
For many years, Pantene has been helping women worldwide solve their hair woes, boosting confidence and empowering women to shine from within. Let's take a look at the Pantene story.
1940s | A Swiss Discovery
In 1940s Switzerland, scientists from Swiss drug company Hoffman-La Roche discovered the wonders of Panthenol. Used for treating burnt skin, it was found that the healing properties of this vitamin also gave incredible benefits to damaged hair.
1960s |The Birth of Pro-V Science
With this amazing discovery, Hoffman-La Roche partnered with The Vitamin Pope, Dr. Gustav Erlemann to develop an exclusive formula that could be used in haircare products. After investing countless hours to refine this discovery—from engineering to testing, and perfecting every aspect—Dr. Erlemann created the first Pantene haircare formula, laying the foundation for Pro-V Science.
1986 |Making Waves in the Hair World
In 1986, Pantene launched an advertising campaign that is now regarded as one of the most iconic campaigns of all time. At the time it was released, it was highly controversial due to one line that had beautiful models saying, "Don't hate me because I'm beautiful". It was seen as narcissistic, so some groups criticised it.
However, this strong stance elevated Pantene to a brand that was bold and allowed women to feel empowered about beauty. It also skyrocketed Pantene to be one of the most known haircare brands.
1990s | A Global Leap
In the early 1990s, Pantene began a rapid expansion into more countries across the world. Some of these countries include Australia, New Zealand, Central and Eastern Europe, the Middle East, North Africa, Latin America, Korea, Japan, just to name a few. Today, Pantene continues to make its way to shelves all over the world, with the aim of giving women strong and beautiful hair.
1997 | The Height of Fashion
As awareness and affinity for the Pantene brand name grew amongst women, Pantene quickly became the darling of the fashion runways in the late 1990s, with endorsements from Milan Fashion Week, Vogue, Cosmopolitan, and more.
2010 | Rocket Science Hair
In 2010, Pantene collaborated with NASA, using their modelling technology to uncover new information about the molecular structure of hair. This discovery empowered Pantene to reinvent haircare, improving formulas to ensure every drop of Pantene nourishes hair from inside out.
2012 | Pursuit for Perfection
The Pantene Hair Research Alliance was established in 2012 to take Pantene’s research and development to another level. Partnering Science with Beauty, the Alliance continues to develop stronger solutions for building a more efficient haircare regime. Today, after more than 60 years of development and over 1000 formulations, Pantene’s relentless pursuit for perfection continues to give women all over the world healthier, more nourished hair.
Brand’s Products

Pro-V Miracles Dual Chamber Oil Serum
My hair feels more smooth and moisturized after using this oil serum. The serum was light and easy to apply and did not feel sticky. It had a nice fragranc...

Pro-V Miracles Dual Chamber Oil Serum
My hair feels more smooth and moisturized after using this oil serum. The serum was light and easy to apply and did not feel sticky. It had a nice fragranc...

Pro-V Miracles Dual Chamber Oil Serum

Leaves our hair silky and soft, easy to comb through now.


Pro-V Miracles Dual Chamber Oil Serum
Leaves our hair silky and soft, easy to comb through now.

Pro-V Miracles Crystal Smooth Shampoo + Conditioner

I have dry hair and I feel like my hair is not very moisturised after using it. But the fragrance is very nice.


Pro-V Miracles Crystal Smooth Shampoo + Conditioner
I have dry hair and I feel like my hair is not very moisturised after using it. But the fragrance is very nice.

Pro-V Miracles Crystal Smooth Shampoo + Conditioner

It has a very nice scent that would last on your hair the whole day. However, I tried using the shampoo alone and it didn’t really give me that smooth and ...


Pro-V Miracles Crystal Smooth Shampoo + Conditioner
It has a very nice scent that would last on your hair the whole day. However, I tried using the shampoo alone and it didn’t really give me that smooth and ...

Pro-V Miracles Crystal Smooth Shampoo + Conditioner

Package nice, the hair very Smooth and moisturized.


Pro-V Miracles Crystal Smooth Shampoo + Conditioner
Package nice, the hair very Smooth and moisturized.

Pro-V Miracles Crystal Smooth Shampoo + Conditioner

I love the texture, and the fragrance! My hair seems to be smoother and not as dry!


Pro-V Miracles Crystal Smooth Shampoo + Conditioner
I love the texture, and the fragrance! My hair seems to be smoother and not as dry!

Miracles Glossy Shake Aqua Oil
Typical Pantene product, which is on the richer side. The hair oil leaves my hair soft and moisturised without feeling too greasy or heavy.

Miracles Glossy Shake Aqua Oil
Typical Pantene product, which is on the richer side. The hair oil leaves my hair soft and moisturised without feeling too greasy or heavy.

Miracles Glossy Shake Aqua Oil
It has a nice, floral fragrance that is not too overwhelming and its small size makes it easy to bring it around to touch your look on the go! I like that ...

Miracles Glossy Shake Aqua Oil
It has a nice, floral fragrance that is not too overwhelming and its small size makes it easy to bring it around to touch your look on the go! I like that ...

Miracles Glossy Shake Aqua Oil

This is perfect for my stressed out tresses as I applied it on the ends and the oil keeps it smooth! Though it’s oil, it doesn’t give the icky oily feeling...


Miracles Glossy Shake Aqua Oil
This is perfect for my stressed out tresses as I applied it on the ends and the oil keeps it smooth! Though it’s oil, it doesn’t give the icky oily feeling...

Miracles Glossy Shake Aqua Oil
This smells really great! I love its floral scent which brightens up my mood instantly. This product is small and extremely great for travelling and applyi...

Miracles Glossy Shake Aqua Oil
This smells really great! I love its floral scent which brightens up my mood instantly. This product is small and extremely great for travelling and applyi...

Miracles Glossy Shake Aqua Oil
My hair used to be flying left and right but as soon as I started using this product… I can’t even begin to describe it! My hair was tamed and my natural w...

Miracles Glossy Shake Aqua Oil
My hair used to be flying left and right but as soon as I started using this product… I can’t even begin to describe it! My hair was tamed and my natural w...

Miracles Glossy Shake Aqua Oil
Smell is very good but notice it don’t really make my hair stays fresh or look fresh.

Miracles Glossy Shake Aqua Oil
Smell is very good but notice it don’t really make my hair stays fresh or look fresh.

Miracles Glossy Shake Aqua Oil
Amazing product...shiny glossy hair with this..my hair is shiny and silky now.after applying this.. will defintely buy.

Miracles Glossy Shake Aqua Oil
Amazing product...shiny glossy hair with this..my hair is shiny and silky now.after applying this.. will defintely buy.

Pro-V Miracles Dual Chamber Oil Serum
Quite unique to have cream and oil combined in a product. It is not sticky and absorbed into my hair quickly. Smells good too!

Pro-V Miracles Dual Chamber Oil Serum
Quite unique to have cream and oil combined in a product. It is not sticky and absorbed into my hair quickly. Smells good too!

Pro-V Miracles Crystal Smooth Shampoo + Conditioner

The Pantene Miracles Rich Moisture Treatment tamed down my unruly and frizzy hair! It intensely moisturised and repaired every hair strand on my head! My h...


Pro-V Miracles Crystal Smooth Shampoo + Conditioner
The Pantene Miracles Rich Moisture Treatment tamed down my unruly and frizzy hair! It intensely moisturised and repaired every hair strand on my head! My h...

Miracles Glossy Shake Aqua Oil
Love the smell.. but product is more on watery side.. so i personally feels like u need a larger quantity to ensure that the product is properly spread on ...

Miracles Glossy Shake Aqua Oil
Love the smell.. but product is more on watery side.. so i personally feels like u need a larger quantity to ensure that the product is properly spread on ...

Miracles Glossy Shake Aqua Oil
Love the smell of this amazing hair oil. Pantene Miracles Glossy Shake Aqua Oil makes my hair smooth and soft. Its lightweight texture does not weigh my ha...

Miracles Glossy Shake Aqua Oil
Love the smell of this amazing hair oil. Pantene Miracles Glossy Shake Aqua Oil makes my hair smooth and soft. Its lightweight texture does not weigh my ha...

Miracles Glossy Shake Aqua Oil
Small bottle but can last u quite long as u just need to use abit each time. Helps to smooth flyaway hair effectively yet not weighing hair down. Also love...

Miracles Glossy Shake Aqua Oil
Small bottle but can last u quite long as u just need to use abit each time. Helps to smooth flyaway hair effectively yet not weighing hair down. Also love...

Pro-V Miracles Dual Chamber Oil Serum
My hair feels more smooth and moisturized after using this oil serum. The serum was light and easy to apply and did not feel sticky. It had a nice fragranc...

Pro-V Miracles Dual Chamber Oil Serum
My hair feels more smooth and moisturized after using this oil serum. The serum was light and easy to apply and did not feel sticky. It had a nice fragranc...

Pro-V Miracles Dual Chamber Oil Serum

Leaves our hair silky and soft, easy to comb through now.


Pro-V Miracles Dual Chamber Oil Serum
Leaves our hair silky and soft, easy to comb through now.

Miracles Glossy Shake Aqua Oil
Typical Pantene product, which is on the richer side. The hair oil leaves my hair soft and moisturised without feeling too greasy or heavy.

Miracles Glossy Shake Aqua Oil
Typical Pantene product, which is on the richer side. The hair oil leaves my hair soft and moisturised without feeling too greasy or heavy.

Miracles Glossy Shake Aqua Oil
My hair used to be flying left and right but as soon as I started using this product… I can’t even begin to describe it! My hair was tamed and my natural w...

Miracles Glossy Shake Aqua Oil
My hair used to be flying left and right but as soon as I started using this product… I can’t even begin to describe it! My hair was tamed and my natural w...

Miracles Glossy Shake Aqua Oil
Amazing product...shiny glossy hair with this..my hair is shiny and silky now.after applying this.. will defintely buy.

Miracles Glossy Shake Aqua Oil
Amazing product...shiny glossy hair with this..my hair is shiny and silky now.after applying this.. will defintely buy.

Pro-V Miracles Crystal Smooth Shampoo + Conditioner

I have always used Pantene as my shampoo and conditioner. I really love Pantene's Pro-V crystal smooth series. I am usually in a hurry to to out to work th...


Pro-V Miracles Crystal Smooth Shampoo + Conditioner
I have always used Pantene as my shampoo and conditioner. I really love Pantene's Pro-V crystal smooth series. I am usually in a hurry to to out to work th...

Miracles Glossy Shake Aqua Oil

Small lil pet bottle to bring around. Shake and apply it to hair. Can smooth and tame hair. Nice fragrance too!! Love it! Will purchase more.


Miracles Glossy Shake Aqua Oil
Small lil pet bottle to bring around. Shake and apply it to hair. Can smooth and tame hair. Nice fragrance too!! Love it! Will purchase more.

Miracles Glossy Shake Aqua Oil
Love this product! I tend to have unruly dry frizzy hair and it gets worse during mid-day. I apply this in the morning before I go to work, focusing on the...

Miracles Glossy Shake Aqua Oil
Love this product! I tend to have unruly dry frizzy hair and it gets worse during mid-day. I apply this in the morning before I go to work, focusing on the...

Miracles Glossy Shake Aqua Oil

My 2nd time buying this glossy shake aqua oil. Its lightweight. I bring it to work and apply it during lunch time. The smell last 3 to 4hrs depending on th...


Miracles Glossy Shake Aqua Oil
My 2nd time buying this glossy shake aqua oil. Its lightweight. I bring it to work and apply it during lunch time. The smell last 3 to 4hrs depending on th...

Pro-V Miracles Dual Chamber Oil Serum

i love this and no exaggeration but this has transformed my hair care routine. a little goes a long way!


Pro-V Miracles Dual Chamber Oil Serum
i love this and no exaggeration but this has transformed my hair care routine. a little goes a long way!

Miracles Glossy Shake Aqua Oil

It made my hair manageable ever than before. It also contains natural ingredients as I have sensitive scalp. Tgr packaging is nice too


Miracles Glossy Shake Aqua Oil
It made my hair manageable ever than before. It also contains natural ingredients as I have sensitive scalp. Tgr packaging is nice too

Pro-V Miracles Dual Chamber Oil Serum

I must say this is definitely one of my top most favourite hair oil so far. I love the idea of having to combine 2 elements, interesting and it’s not as gr...


Pro-V Miracles Dual Chamber Oil Serum
I must say this is definitely one of my top most favourite hair oil so far. I love the idea of having to combine 2 elements, interesting and it’s not as gr...

Miracles Glossy Shake Aqua Oil

Pantene Miracles Glossy Shake Aqua Oil is perfect for providing moisture to dry hair that is not wet. It's good for daytime use, and even can serve as my d...


Miracles Glossy Shake Aqua Oil
Pantene Miracles Glossy Shake Aqua Oil is perfect for providing moisture to dry hair that is not wet. It's good for daytime use, and even can serve as my d...

Pro-V Miracles Dual Chamber Oil Serum
works amazingly well!! smells good and makes my hair smoother smooth and silky!

Pro-V Miracles Dual Chamber Oil Serum
works amazingly well!! smells good and makes my hair smoother smooth and silky!

Miracles Glossy Shake Aqua Oil
Shake to mix the solution. Although it is oil based, it did not cause hair to look greasy at all. It effectively tamed my bleached dry ends thus making it ...

Miracles Glossy Shake Aqua Oil
Shake to mix the solution. Although it is oil based, it did not cause hair to look greasy at all. It effectively tamed my bleached dry ends thus making it ...

Pro-V Miracles Crystal Smooth Shampoo + Conditioner
Bought the crystal smooth shampoo. It lives up to it's name. The lathered shampoo slides into your hair smoothly, did not experience the dreaded hair getti...

Pro-V Miracles Crystal Smooth Shampoo + Conditioner
Bought the crystal smooth shampoo. It lives up to it's name. The lathered shampoo slides into your hair smoothly, did not experience the dreaded hair getti...

Miracles Glossy Shake Aqua Oil

See my hair and you can tell this hair oil lives up to its name! Look at the shine that it carries! It smells nice and it’s not oily/sticky after applicati...


Miracles Glossy Shake Aqua Oil
See my hair and you can tell this hair oil lives up to its name! Look at the shine that it carries! It smells nice and it’s not oily/sticky after applicati...

Pro-V Miracles Dual Chamber Oil Serum
I am in love with this hair serum as it gives my hair a smooth finish without feeling oily nor sticky. I love the smell too! It is very lightweight and at ...

Pro-V Miracles Dual Chamber Oil Serum
I am in love with this hair serum as it gives my hair a smooth finish without feeling oily nor sticky. I love the smell too! It is very lightweight and at ...

Daily Moisture Repair Shampoo

After used my scalp start itchy , and dandruff appeal on my hair, I will not try it. maybe not suitable for my hair.


Daily Moisture Repair Shampoo
After used my scalp start itchy , and dandruff appeal on my hair, I will not try it. maybe not suitable for my hair.

Miracles Glossy Shake Aqua Oil
Smell is very good but notice it don’t really make my hair stays fresh or look fresh.

Miracles Glossy Shake Aqua Oil
Smell is very good but notice it don’t really make my hair stays fresh or look fresh.

Pantene Micellar Water Pure & Cleanse Shampoo
Personally, I don't like this product and it does not do anything good to my hair. My hair will become oily soon after using this (This does not happen whe...

Pantene Micellar Water Pure & Cleanse Shampoo
Personally, I don't like this product and it does not do anything good to my hair. My hair will become oily soon after using this (This does not happen whe...

Miracles Glossy Shake Aqua Oil
Very small bottle but great product would recommend it


Miracles Glossy Shake Aqua Oil
The glossy shake has a nice smell when leave on to my hair , it’s not too oily just right , however the bottle is really small , much smaller in size then ...

Miracles Glossy Shake Aqua Oil
The glossy shake has a nice smell when leave on to my hair , it’s not too oily just right , however the bottle is really small , much smaller in size then ...

Miracles Glossy Shake Aqua Oil

Find that it’s the same as other products that I’ve tried



Miracles Glossy Shake Aqua Oil

The product comes in handy and convenient to put in your bag. When I tried it for the first time, I was surprised that it is not oily on my hair. It was ea...


Miracles Glossy Shake Aqua Oil
The product comes in handy and convenient to put in your bag. When I tried it for the first time, I was surprised that it is not oily on my hair. It was ea...
Nature Care Shampoo
Pantene product leaves a good hair smell after used. It felt like it has a layer of protection on the hair.
Nature Care Shampoo
Pantene product leaves a good hair smell after used. It felt like it has a layer of protection on the hair.
Minute Miracle Conditioner Total Damage Care
The smell is too strong and takes forever to rinse it out. It doesn't help in the hair texture even using the entire product.
Minute Miracle Conditioner Total Damage Care
The smell is too strong and takes forever to rinse it out. It doesn't help in the hair texture even using the entire product.

Pro-V Miracles Crystal Smooth Shampoo + Conditioner

Package nice, the hair very Smooth and moisturized.


Pro-V Miracles Crystal Smooth Shampoo + Conditioner
Package nice, the hair very Smooth and moisturized.

Miracles Glossy Shake Aqua Oil

Ahter I use,I feel my hair more smooth ,forget to take photo on it , and more bright


Miracles Glossy Shake Aqua Oil
Ahter I use,I feel my hair more smooth ,forget to take photo on it , and more bright

Miracles Glossy Shake Aqua Oil
Love that this is a water and oil based formula! Water-based hair serum are uncapable of sealing the moisture as compare to oil but oil on the other are to...

Miracles Glossy Shake Aqua Oil
Love that this is a water and oil based formula! Water-based hair serum are uncapable of sealing the moisture as compare to oil but oil on the other are to...

Pro-V Miracles Crystal Smooth Shampoo + Conditioner
I usually stay away from products like this as they are full of fillers, but this is surprisingly good. I use more than my other brands but it does absorb...

Pro-V Miracles Crystal Smooth Shampoo + Conditioner
I usually stay away from products like this as they are full of fillers, but this is surprisingly good. I use more than my other brands but it does absorb...

Pro-V Miracles Dual Chamber Oil Serum

I like the scent, very refreshing. Texture not sticky. Applied on wet hair and it is very smooth after that . Definitely will recommend to my friends.


Pro-V Miracles Dual Chamber Oil Serum
I like the scent, very refreshing. Texture not sticky. Applied on wet hair and it is very smooth after that . Definitely will recommend to my friends.

Miracles Glossy Shake Aqua Oil
Tried this out for a week. Smells amazing, like an organic hair oil. My hair ends did look slightly healthier. Applied this before using a straightener and...

Miracles Glossy Shake Aqua Oil
Tried this out for a week. Smells amazing, like an organic hair oil. My hair ends did look slightly healthier. Applied this before using a straightener and...
Minute Miracle Conditioner Total Damage Care
My hair is softer after the use, but still frizzy.
Minute Miracle Conditioner Total Damage Care
My hair is softer after the use, but still frizzy.

Pro-V Miracles Crystal Smooth Shampoo + Conditioner

It has a very nice scent that would last on your hair the whole day. However, I tried using the shampoo alone and it didn’t really give me that smooth and ...


Pro-V Miracles Crystal Smooth Shampoo + Conditioner
It has a very nice scent that would last on your hair the whole day. However, I tried using the shampoo alone and it didn’t really give me that smooth and ...

Miracles Glossy Shake Aqua Oil

This is perfect for my stressed out tresses as I applied it on the ends and the oil keeps it smooth! Though it’s oil, it doesn’t give the icky oily feeling...


Miracles Glossy Shake Aqua Oil
This is perfect for my stressed out tresses as I applied it on the ends and the oil keeps it smooth! Though it’s oil, it doesn’t give the icky oily feeling...