Your Brand

Dove

PURPOSEFUL POSITIONING

To invite all women to realize their personal potential for beauty by engaging them with products that deliver superior care. Dove believes that beauty should be for everyone because looking and feeling your best makes you feel happier.

MISSION

To: Inspire women to turn the daily routine of cleansing into a rewarding act of care.

By: Giving them products that make a tangible difference to the beauty of their skin and showing how beautiful skin makes them feel.

Why: Dove believes that caring for your skin every time you cleanse can make beauty accessible to every woman, every day.

Why Dove exists in one sentence: To encourage women to reconsider daily cleansing as an act of beauty.  

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