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GATSBY series was available for sale on 18th July 1978. The brand name GATSBY originated from the film The Great Gatsby starring Robert Redford. What was known as the Moratorium period,the youths of this period had negative mindsets, and had a lack of passion and motivation. GATSBY however was the opposite. During this period, 14 individual products suited for the individual male was introduced. During this period, hair water was the main hair styling product. Stronger smelling items (like Eau de Cologne) was one of the topsellers.

GATSBY has gone through several changes through time,continuously developing new products and through revolutionary and refreshing commercial techniques to introduce new products to the public.

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