Etat Pur

Etat Pur is born from a paradox. The modern cosmetics industry has developed with an excess of products and active ingredients, misleading promises, and all-in-one miracle solutions, often leaving us disappointed and without a truly effective answer.

Dermatology teaches that it is not necessary - and even harmful - to apply an active ingredient to the skin unless necessary. Each action leads to a reaction, likely to lead to uncontrolled effects.

To avoid over-treating your skin, Etat Pur started with an idea that is both simple and revolutionary: separating the active ingredients from everyday skin care products to give your skin exactly what it needs. Nothing more, nothing less.

Pure Skincare: Containing no active ingredients, these biomimetic skincare are designed to get back to basics: to cleanse and hydrate the skin daily. A routine that accompanies, strengthens and restores the skin's biological balance overtime. 

Pure Actives: For targeted treatment of skin issues only when the skin needs it. Each active is selected based on the action sought after. Concentrated in scientifically more effective doses, they are used only where and when necessary.