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Since the day Shiseido was established, three unwavering ideals have consistently guided every aspect of the brand.

RICH: The pure, holistic experience of beauty with uncompromised detail

HUMAN SCIENCE: Beyond chemistry and biology – this discipline extends to physical, mental, emotional and spiritual sensibilities.

OMOTENASHI: The Shiseido spirit of hospitality that welcomes you with an open mind and cares with an open heart. We practice thoughtfulness and dedication to building relationships and we pay meticulous attention to every aspect of our products and service.

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