NYX Cosmetics

NYX Professional Makeup is a Los Angeles-born beauty brand founded in 1999, now a true icon of digital makeup culture. Known for its bold, colorful and trend-driven creative identity, the brand breaks the rules with an artistic direction inspired by social media, pop culture and Gen Z aesthetics. Through immersive campaigns, viral TikTok content and ever-evolving visuals, NYX celebrates self-expression without limits. Professional, high-pigment and cruelty-free products designed for every face and identity.