Kayali

Founded in 2018 by fragrance fanatic and Huda Beauty co-founder Mona Kattan, Kayali — meaning "my imagination" in Arabic — is a tribute to the Middle Eastern ritual of fragrance layering. Crafted in France, each scent is designed to be worn alone or layered to create a unique, personalized olfactory signature. Blending rich Eastern heritage with modern gourmand notes, Kayali empowers individuals to express their moods and memories through scent, featuring cult favorites such as Vanilla | 28.