Gu Energy
In 1993 Dr. Bill Vaughan created GU Energy Gel to solve the real challenges faced by his daughter who needed easy to digest and compact energy for ultra endurance training and racing. Over twenty some years, Gu has grown into an energy gel and performance nutrition leader that truly cares about its community of athletes and its impact on the planet. At the dawn of 2015, they aim to be known for their passionate commitment to sport, as leaders in all forms of performance nutrition, as well as the source for nutrition planning and training expertise. Their bold new logo, clarified product naming and creative look and feel is engineered to express more fully who they are today, who they aim to be tomorrow, and allow athletes to easily combine their products into superior nutrition plans.
GU believes nutrition should be used to maximize each athlete’s performance and enjoyment of sport, first and foremost, and then do so in the most natural and sustainable way possible. That is what GU is about.
In 1993 Dr. Bill Vaughan created GU Energy Gel to solve the real challenges faced by his daughter who needed easy to digest and compact energy for ultra endurance training and racing. Over twenty some years, Gu has grown into an energy gel and performance nutrition leader that truly cares about its community of athletes and its impact on the planet. At the dawn of 2015, they aim to be known for their passionate commitment to sport, as leaders in all forms of performance nutrition, as well as the source for nutrition planning and training expertise. Their bold new logo, clarified product naming and creative look and feel is engineered to express more fully who they are today, who they aim to be tomorrow, and allow athletes to easily combine their products into superior nutrition plans.
GU believes nutrition should be used to maximize each athlete’s performance and enjoyment of sport, first and foremost, and then do so in the most natural and sustainable way possible. That is what GU is about.
