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Uncle Toby's

Following the gold rush in Australia, two brothers Leonard and George Parsons left England and started manufacturing John Bull Oats in Melbourne. In 1861 the Uncle Tobys Company was born, originally under the name of Parsons Bros.

It wasn’t until the expansion of the railway in the 1890s that enabled more of Australia to be opened up for farming, but also enabled our oats to be transported all over Australia. In 1893 the Uncle Tobys oats product was introduced to the market by Clifford Love and Co in Sydney and, well, the rest is history.

In the 1970’s more women started entering the workforce, meaning they had less time to prepare food for their family. With more dual-income families in Australia, the market saw a significant increase in the consumption of packaged convenience foods. It was at this time that Uncle Tobys launched our first muesli bar, the Crunchola Bar (1976). Throughout the next decade we continued to launch all kinds of new products: Uncle Tobys Le Snak, Uncle Tobys Roll-Ups, Uncle Tobys Yoghurt muesli bars, Uncle Tobys Oat Bran, Uncle Tobys Vita brits, Muesli and so much more.

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