Colgate Optic White Purple Toothpaste
#HelloPurple, Bye-bye Yellow! NEW Colgate Optic White Purple instantly color-corrects the yellow tones in your teeth.* Colgate's first ever Purple Toothpaste features micro-polishing crystals for a brighter, whiter smile.**
Product Claims:
- Colgate's first Purple Toothpaste in the country
- Color-corrects yellow tones in an instant*
- For a brighter, whiter smile**
- Safe for everyday use with a refreshing mint flavor
*immediately post-brushing only
**Removes surface stains with twice daily use vs. regular fluoride toothpaste. In as early as 7 days. Results may vary.
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4.5 Efficacy
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4.7 Flavor
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4.7 Packaging
Member reviews | 592
Filter reviews
It really helps whiten the teeth
25 days ago
Optic white purple toothpaste
1 month agoRepurchased already!
1 month ago
Whitens teeth effectively
2 months ago
My toothpaste at night, keeps my teeth sparkling white
2 months ago
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