Colgate Optic White Purple Toothpaste
#HelloPurple, Bye-bye Yellow! NEW Colgate Optic White Purple instantly color-corrects the yellow tones in your teeth.* Colgate's first ever Purple Toothpaste features micro-polishing crystals for a brighter, whiter smile.**
Product Claims:
- Colgate's first Purple Toothpaste in the country
- Color-corrects yellow tones in an instant*
- For a brighter, whiter smile**
- Safe for everyday use with a refreshing mint flavor
*immediately post-brushing only
**Removes surface stains with twice daily use vs. regular fluoride toothpaste. In as early as 7 days. Results may vary.
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4.5 Efficacy
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4.6 Flavor
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4.7 Packaging
Member reviews | 678
Filter reviews
Honest Review
Reviewed: 4 days ago Usage date: August 2026
Nice Fresh Feel, But Not Much Whitening
Reviewed: 7 days ago Usage date: June 2026
Super refreshing! Colgate Optic White leaves my mouth feeling amazingly clean and fresh all day.
Reviewed: 7 days ago Usage date: July 2026
Recommended
Reviewed: 9 days ago Usage date: July 2026
My #1 Holy Grail Toothpaste
Reviewed: 10 days ago Usage date: July 2026Similar products
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