Colgate Optic White Purple Toothpaste

#HelloPurple, Bye-bye Yellow! NEW Colgate Optic White Purple instantly color-corrects the yellow tones in your teeth.* Colgate's first ever Purple Toothpaste features micro-polishing crystals for a brighter, whiter smile.**

Product Claims:
- Colgate's first Purple Toothpaste in the country
- Color-corrects yellow tones in an instant*
- For a brighter, whiter smile**
- Safe for everyday use with a refreshing mint flavor

*immediately post-brushing only
**Removes surface stains with twice daily use vs. regular fluoride toothpaste. In as early as 7 days. Results may vary.