All About our Lux® brand Since 1925, Lux® has been bringing the best of beauty – and the pleasure that comes with it – to every woman in the world. Made like the costliest French soap and known as the beauty secret of some of the most glamorous stars – from Elizabeth Taylor and Marilyn Monroe to Shu Qi and Aishwarya Rai – our alluring beauty treats delight women in more than 100 countries worldwide every day.
At Lux®, we believe that beauty shouldn’t be about hard work but about pleasure. That’s why we work with the world’s best perfumers to create beauty treats infused with the finest fragrances. Our goal? For each Lux shower to be a delight to the senses, making women feel fabulous everyday. Because we know, when women feel this way, they get a lot more out of life.