Farmasi

At the year 2003, he founded his cosmetics brand, Farmasi Cosmetics. Farmasi is derived from the word, pharmaceutic, meaning the branch of chemistry which looks into quality standards in pharmaceutical materials. Dr. C. Tuna loved this name for his brand because he believed such a name perfectly lies with his pharmaceutical heritage and vision to create cosmetics products in pharmaceutical quality standards. They started selling the Farmasi brand in many countries by traditional retail channel. Up to date, Farmasi products have been sold to more than 125 countries. In 2010, we decided to experience the direct selling channel in Turkey. Direct selling channel is a form of marketing where products are not delivered to consumers by retailers or wholesalers but through beauty influencers.