Capri-Sun

Capri-Sun is an iconic juice drink brand from Germany, known worldwide for its signature single-serve drink pouches made from fruit juice concentrate. Founded in 1969, the brand has built its identity around convenient, on-the-go hydration with fun, colorful packaging mainly targeted at families and children. Today, Capri-Sun is sold in over 100 countries and offers a wide range of fruit flavours adapted to local tastes. The brand is recognized for its simple recipes, often free from artificial colours and preservatives, and its focus on playful, refreshing moments of consumption. It has become a global reference in the juice pouch category, combining nostalgia, convenience, and fruity refreshment.