Feastables

Feastables is a snack brand founded in 2022 by creator and entrepreneur MrBeast (Jimmy Donaldson). Built with a strong focus on simple ingredients and great taste, the brand first launched with chocolate bars made from a short, clean recipe and later expanded into other snack products. Feastables is closely tied to MrBeast’s digital universe and community-driven approach, often featuring large-scale activations, challenges, and giveaways. The brand positions itself as a fun, modern alternative in the snack industry, combining indulgence with transparency and entertainment.