Weis was founded in Toowoomba, Queensland, in 1957.
Today, the world-class Weis range of Bars, Ice Creams, Frozen Yoghurts and Sorbets is loved across Australia and around the world. We're passionate about surprising and delighting our customers with exceptional quality ingredients and fabulous flavour combinations. We're proudly following in the footsteps of our founder Les Weis, who started it all in 1957 with his iconic Fruito Bar.
Take a look back to 1957. At the Empire Theatre in Neil Street, Toowoomba, Elvis is about to rock the house. But before he does (it's intermission time) across the street at Pop's corner store, the movie-going crowd are knocking down the doors for a treat of a far more local flavour: Les Weis' Fruito Bar.
At Weis our products are based on recipes, so the focus is on the subtle blending of real ingredients and ultimately the taste.
Our knowledge and expertise in sourcing and working with all different kinds of fruits, premium grade nuts and natural ingredients enables us to create unique combinations and taste experiences. After you've eaten a Weis product our aim is to leave you feeling surprised and delighted with the real taste of the wonderful natural ingredients that we use.
Above all, we are committed to capturing the true-to-the-source, natural taste of each ingredient we use.