Waitrose
Diamond Grains was founded in 2012 by husband and wife, Chanisara Wongdeeprasith (born in 1992) and Wutthikarn Wongdeeprasith (born in 1989) who back then were studying at the undergraduate level and had a dream to start their own food business together as it has always been their passion and their favorite activity is to find new places with good food to eat together. They decided to start a healthy food business by making granola bars made with various kinds of grains and then offered their products to be sold in several malls, bakery shops and coffee shops. However, they were often rejected at the beginning as grain products were usually perceived to be a difficult sell. Also, the distributors were uncertain whether the product packaging would look attractive enough to the consumers. DIAMOND GRAINS NOWNumber 1 in sales in Thailand in adult breakfast cereals categoryNumber 1 in market share in Thailand in adult breakfast cereals categoryNumber 1 of total Thailand and each distribution category: super/hypermarket, convenience store and traditional tradeWith 49% market share in adult breakfast cereals marketAnd 91% market share in traditional trade With Good Food Inside You, You Can Do Just About Anything In 2005, Nick and Camilla Barnard set out to create the world’s most enjoyable muesli. As well as being face-meltingly delicious, this Ultimate Muesli turned out to be incredibly good for you. Twelve years later, it’s still blowing people’s pyjamas off, and it’s been joined by a huge range of Rude Health cereals, snacks and drinks made using the best of the best ingredients At Rude Health, we make our food out of great things and don’t add anything fake or artificial.When you apply that philosophy to your life, you’ll find you don’t need diets or supplements. Instead, you stock up on good friends and dirty weekends; skinny dips and Beaujolais. Porridge is just oats… but wine is just grapes. We believe in living fast and dying old. If you live like that, you’re in rude health. You feel you can do just about anything. You run for the bus in heels. You skip ropes not meals. You look sexy while line dancing. You moonwalk. You get checked out in the high street, you fox, you. You start a breakfast brand from your kitchen table.Waitrose & Partners is a chain of British supermarkets, which forms the food retail division of Britain's largest employee-owned retailer, the John Lewis Partnership. Its head office is located in Bracknell, Berkshire, England.Waitrose & Partners has 338 shops across the United Kingdom, including 65 "little Waitrose" convenience shops, and a 5.1% share of the market, making it the eighth-largest retailer of groceries in the UK.They also export products to 52 countries and have locations in the Middle East.Waitrose & Partners, usually referred to simply as "Waitrose", has been described by The Telegraph and The Guardian as having an "upmarket" reputation, although former managing director Mark Price suggested this is not the case when its prices are compared to those of rival Tesco.The company has a royal warrant to supply groceries, wine, and spirits to Queen Elizabeth II[13] and, as of 1 January 2011, to Prince Charles.Founded in 1904 by Wallace Waite, Arthur Rose and David Taylor, Waitrose & Partners began as a small grocery, Waite, Rose & Taylor, in Acton, West London.In 1908, two years after David Taylor had left the business, the name "Waitrose", from the remaining founders' names, was adopted. In 1937, the company, consisting of ten shops and 160 employees, was taken over by the John Lewis Partnership. In 1944, the partnership purchased the South Essex grocery business Schofield and Martin, which had 12 shops in its chain. Schofield and Martin's Southend High Street shop was converted into a self-service shop in 1951 becoming the first run by Waitrose. The Schofield and Martin name was used until the 1960s when the shops were rebranded Waitrose.In 1955, the chain opened its first Waitrose supermarket in Streatham, London and continued to expand throughout London and the South East of England during the 1960s. In the 1970s, Waitrose opened branches in Hampshire, Bedfordshire, Essex and Cambridgeshire. On 16 June 2016 the shop's most southerly branch opened in Truro, Cornwall.[16]In 1981, counter service was introduced for fresh meat, fish and cheese, and in 1983, Waitrose became the first major supermarket chain to sell organic food.Since 2000, Waitrose has continued its expansion, including purchasing shops from Somerfield,[17] Morrisons,Woolworths,The Co-operative Group and Sandpiper CI, a move which saw the chain move into northern England and Scotland for the first time.In 2009 the firm signed a deal with Alliance Boots which allowed Boots to operate branded pharmacies in Waitrose shops and Boots shops to sell Waitrose food products.[20] The partnership between the companies ended in 2012 having been deemed unsuccessful, which led to Boots replacing Waitrose products with items from Irish retailer Musgrave's SuperValu chain.In October 2011, Waitrose opened a Fulfilment Centre in West London as part of its Waitrose.com Online Delivery Service. This allowed Waitrose to offer an online service to customers in London, something which had previously been restricted due to Waitrose's commercial agreement with Ocado.By August 2016, Waitrose had 350 shops across the UK and it opened the UK's first cashless shop at the headquarters of Sky, under the Little Waitrose brand.Profitability issues at the end of the decade resulted in John Lewis announcing the closure of five Waitrose shops in 2018 and the sale of a further five Waitrose shops to other retailers in 2019.
Diamond Grains was founded in 2012 by husband and wife, Chanisara Wongdeeprasith (born in 1992) and Wutthikarn Wongdeeprasith (born in 1989) who back then were studying at the undergraduate level and had a dream to start their own food business together as it has always been their passion and their favorite activity is to find new places with good food to eat together. They decided to start a healthy food business by making granola bars made with various kinds of grains and then offered their products to be sold in several malls, bakery shops and coffee shops. However, they were often rejected at the beginning as grain products were usually perceived to be a difficult sell. Also, the distributors were uncertain whether the product packaging would look attractive enough to the consumers. DIAMOND GRAINS NOWNumber 1 in sales in Thailand in adult breakfast cereals categoryNumber 1 in market share in Thailand in adult breakfast cereals categoryNumber 1 of total Thailand and each distribution category: super/hypermarket, convenience store and traditional tradeWith 49% market share in adult breakfast cereals marketAnd 91% market share in traditional trade With Good Food Inside You, You Can Do Just About Anything In 2005, Nick and Camilla Barnard set out to create the world’s most enjoyable muesli. As well as being face-meltingly delicious, this Ultimate Muesli turned out to be incredibly good for you. Twelve years later, it’s still blowing people’s pyjamas off, and it’s been joined by a huge range of Rude Health cereals, snacks and drinks made using the best of the best ingredients At Rude Health, we make our food out of great things and don’t add anything fake or artificial.When you apply that philosophy to your life, you’ll find you don’t need diets or supplements. Instead, you stock up on good friends and dirty weekends; skinny dips and Beaujolais. Porridge is just oats… but wine is just grapes. We believe in living fast and dying old. If you live like that, you’re in rude health. You feel you can do just about anything. You run for the bus in heels. You skip ropes not meals. You look sexy while line dancing. You moonwalk. You get checked out in the high street, you fox, you. You start a breakfast brand from your kitchen table.Waitrose & Partners is a chain of British supermarkets, which forms the food retail division of Britain's largest employee-owned retailer, the John Lewis Partnership. Its head office is located in Bracknell, Berkshire, England.Waitrose & Partners has 338 shops across the United Kingdom, including 65 "little Waitrose" convenience shops, and a 5.1% share of the market, making it the eighth-largest retailer of groceries in the UK.They also export products to 52 countries and have locations in the Middle East.Waitrose & Partners, usually referred to simply as "Waitrose", has been described by The Telegraph and The Guardian as having an "upmarket" reputation, although former managing director Mark Price suggested this is not the case when its prices are compared to those of rival Tesco.The company has a royal warrant to supply groceries, wine, and spirits to Queen Elizabeth II[13] and, as of 1 January 2011, to Prince Charles.Founded in 1904 by Wallace Waite, Arthur Rose and David Taylor, Waitrose & Partners began as a small grocery, Waite, Rose & Taylor, in Acton, West London.In 1908, two years after David Taylor had left the business, the name "Waitrose", from the remaining founders' names, was adopted. In 1937, the company, consisting of ten shops and 160 employees, was taken over by the John Lewis Partnership. In 1944, the partnership purchased the South Essex grocery business Schofield and Martin, which had 12 shops in its chain. Schofield and Martin's Southend High Street shop was converted into a self-service shop in 1951 becoming the first run by Waitrose. The Schofield and Martin name was used until the 1960s when the shops were rebranded Waitrose.In 1955, the chain opened its first Waitrose supermarket in Streatham, London and continued to expand throughout London and the South East of England during the 1960s. In the 1970s, Waitrose opened branches in Hampshire, Bedfordshire, Essex and Cambridgeshire. On 16 June 2016 the shop's most southerly branch opened in Truro, Cornwall.[16]In 1981, counter service was introduced for fresh meat, fish and cheese, and in 1983, Waitrose became the first major supermarket chain to sell organic food.Since 2000, Waitrose has continued its expansion, including purchasing shops from Somerfield,[17] Morrisons,Woolworths,The Co-operative Group and Sandpiper CI, a move which saw the chain move into northern England and Scotland for the first time.In 2009 the firm signed a deal with Alliance Boots which allowed Boots to operate branded pharmacies in Waitrose shops and Boots shops to sell Waitrose food products.[20] The partnership between the companies ended in 2012 having been deemed unsuccessful, which led to Boots replacing Waitrose products with items from Irish retailer Musgrave's SuperValu chain.In October 2011, Waitrose opened a Fulfilment Centre in West London as part of its Waitrose.com Online Delivery Service. This allowed Waitrose to offer an online service to customers in London, something which had previously been restricted due to Waitrose's commercial agreement with Ocado.By August 2016, Waitrose had 350 shops across the UK and it opened the UK's first cashless shop at the headquarters of Sky, under the Little Waitrose brand.Profitability issues at the end of the decade resulted in John Lewis announcing the closure of five Waitrose shops in 2018 and the sale of a further five Waitrose shops to other retailers in 2019.
